By Dade Hayes Finance Editor A new study from Comcast echoes a popular sentiment of many Americans living through COVID-19: “The days are blurring together.” That’s how the cable and broadband giant described it in a blog post Wednesday, noting that over the past two weeks Monday has become a more popular viewing day than Saturday in its roughly 20 million U.S.
video homes. Weekday viewing in general has reached typical weekend levels, and total watch time is way up across the board.
Examining viewership across its Xfinity X1, Flex, Stream and non-X1 set-top boxes, the company found the average household is putting in a full work day’s worth of extra TV viewing (from linear and streaming source) each week.
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