Ad Climate Has “Settled Down,” CW Sales Chief Rob Tuck Says: “The Business Is Starting To Get Back On Its Feet”
Reading now: 368
deadline.comBy Dade Hayes Finance Editor Television advertising is starting to show signs of life as spring moves toward fall, in the view of Rob Tuck, EVP of national sales for the CW.
Speaking with reporters on the network’s upfront schedule call, Tuck said the network has “seen things certainly settle down” of late after the extreme period of late-March and early April as COVID-19.
As far as third-quarter options for ad buys, “the pace is pretty much what we expected,” he said, and is on par with historical levels, “a tick higher” than low-single-digit increases.
The network’s upcoming schedule emphasizes January 2021 as the key start to new programming for the year, giving 2020-21 a different contour.
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
