ViacomCBS Ad Chief Jo Ann Ross On Company’s “Consumable” Upfront Approach, Outlook For 2020 Spending, Super Bowl LV
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deadline.comBy Dade Hayes Finance Editor The 2020 TV upfront season was already going to be a different one for ViacomCBS given the company has recently merged.
Then came COVID-19. “The one and only time we were together was last December when we rang the bell” at the stock exchange, ad sales chief Jo Ann Ross tells Deadline.
As soon as the pandemic started forcing the cancellation of events in March and April, Ross said, “We quickly got the troops together and said, ‘OK, we still need to stick a flag in the ground.'” The result is a two-day set of online presentations, which will be made available on demand on Monday and Tuesday.
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