Brian Steinberg Senior TV EditorWhen basketball fans tune in to an NBA doubleheader Thursday night on TNT or the start of ESPN’s coverage on Friday, they will have a courtside seat to a good chunk of the action.
Both networks will avail themselves of a new “rail-cam” that puts viewers just feet from play – so long as the drive to the net remains on the side close to the camera.Indeed, the sidelines – devoid of fans who can’t attend the match-ups due to the effects of the coronavirus pandemic – will offer new opportunities to the TV companies that pay millions each year to put basketball on their screens.
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