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Empty Seats at NBA Games Get Replaced By Big Screens, Virtual Fans, and a Pitch From Michelob

Brian Steinberg-Senior city Orlando Coronavirus pandemic testing ESPN Replaced and
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Brian Steinberg Senior TV EditorFans won’t be able to watch NBA games court-side thanks to the coronavirus, but the league hopes to fill their absence with everything from the sounds of sneaker squeaks to the sight of fans beaming on the sidelines on big screens thanks to partnerships with Anheuser-Busch InBev and Microsoft.More than 300 fans will be invited to appear live on 17-foot video boards surrounding the court at NBA games taking place in Orlando at Walt Disney’s ESPN Wide World of Sports Complex.

Their antics, sponsored by Anheuser’s Michelob and coordinated with technology from Microsoft, will no doubt turn up in some fashion on games televised by the NBA’s two main media partners, ESPN and WarnerMedia’s TNT.

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