Screen Engine/ASI division TicktBox has launched a new online platform that will allow Hollywood studios to host word-of-mouth screenings amid the ongoing coronavirus pandemic and lack of access to movie theaters.
The "Virtual Screening Room" hopes to appeal to film and television studios, streamers and independent companies. Historically, distributors have relied on actual movie theaters for such screenings in the weeks leading up to the premiere of a new film or TV series.
But that became impossible when cinemas closed en masse in mid-March. Andrew Ly, founder of ticktBox, says the service will allow companies to tailor their campaigns by region.
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