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26.02.2022 / 18:59
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‘Uncharted’ Keeps Weekend Box Office Warm With $23M Second Weekend Before ‘The Batman’ Conquers
SATURDAY AM: Refresh for more analysis and chart Before a big tentpole comes into the marketplace, there’s typically a lull at the box office, but it’s an even bigger lull when the major studios don’t have any new wide entries. Everyone is waiting for Warner Bros. The Batman and many sources tell me it’s bound easily for a $100M+ opening, in fact $115M+, and the advance ticket sales are there to prove that. This despite the 3-hour running time, and from what I hear (I haven’t seen it yet) is a more noir, detective story by Matt Reeves than all the action set pieces in a Christopher Nolan movie. iSpot shows Warner Bros. having spent already $28M+ in U.S. TV spots (that’s even a big number from that data agency’s POV) across such shows as the Winter Olympics, NFL, Good Morning America, NBA games and Big Brother: Celebrity Edition. Note, Warners’ hasn’t weighed in on these industry projections at the time of writing, but note, they’ll safely lowball. That said, no one sees it below $100M.