Levi Strauss Jacob Davis Levi Strauss Jacob Davis

People are only just realising why sweatshirts have a V at the neck

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why jeans have little studs on them.The circular silver or copper studs are called ‘rivets’.They are a rather important feature of jeans that were invented all the way back in 1873 by Jacob Davis and Levi Strauss, pioneers of the global jean company Levi Strauss & Co.Rivets were added onto jeans to hold them together at potential places they would most likely come apart, such as the pockets.

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