Brian Steinberg-Senior show audience and Brian Steinberg-Senior

Nielsen, TV Networks Battle Over Ratings — And Few May Win

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variety.com

Brian Steinberg Senior TV EditorTV viewers can watch their favorite programs any way they want. If media executives aren’t careful, the industry will soon be counting those people in equally chaotic fashion.A suspension of Media Rating Council backing for Nielsen’s venerable national and local TV ratings service, announced Wednesday, offers the clearest signal yet of the breakdown of the industry’s ability to measure the audiences that watch comedies, dramas, news broadcasts and sports matches.

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