Brian Steinberg Senior TV EditorNielsen’s decades-old track record of measuring the TV business was dealt a serious blow Wednesday after an industry organization decided to suspend its backing of the company’s national ratings service and also cancel an agreed-upon hiatus for its support of Nielsen’s local TV efforts as well.The suspension is the latest salvo in a months-long joust between TV networks and the company that has long tabulated its viewership, and is the latest sign of the desperate needs of the TV industry to find a new yardstick as its audiences light out for new digital territory.
The TV networks, eager to demonstrate to Madison Avenue that they still have clout with viewers who are moving to streaming outlets, alleged.
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