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NENT Group to Launch Viaplay in Iceland on April 1

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variety.com

Viaplay, the thriving streaming service owned by the Nordic Entertainment Group (NENT Group), is set to launch in Iceland on April 1.

Viaplay is already a leading streamer in Sweden, Denmark, Norway and Finland. With the upcoming roll-out in Iceland, the service will available in all five Nordic countries.

The Viaplay series and movies package will be priced at ISK 599 ($4.27) per month in Iceland. As in other markets, Viaplay will be available in Iceland through direct subscriptions and third-party partnerships. “Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step,” said Anders Jensen, NENT Group President and CEO.

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