At One21, a new event for media buyers that emulates a tech-industry developer conference, NBCUniversal announced new partnerships with Facebook, Instagram and The Trade Desk.The media company also unveiled expanded capabilities for One Platform, the tech stack of its global advertising and partnership efforts.
One Platform, which launched in 2020, has expanded its offerings of audience data, personalization, privacy and extended its reach to the Peacock streaming service.One21, whose inaugural edition is being held virtually today, is intended to be an annual lead-up to the traditional upfront in May.
It blends remarks from NBCU execs like CEO Jeff Shell and global ad chief Linda Yaccarino and many others with appearances from outside tech
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