“Our main message now to our customers is: Come back to the cinemas that you love, because they are safe and they are waiting for you.” So said Mooky Greidinger, CEO of Cineworld, during a virtual press conference last week, but he wasn’t just speaking for Cineworld, which owns Regal Theaters and is the second-largest cinema chain on the globe (behind AMC).
The event was a webinar sponsored by the National Association of Theater Owners (NATO), with Greidinger joined by representatives from AMC, Marcus Theatres, Cinemark, and IMAX to announce the implementation of “CinemaSafe,” a coordinated set of nationwide health and safety protocols, to be followed by all participating theaters and chains (“over 340 companies representing over 32,000.
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