Cynthia Littleton Business EditorJacqueline Parkes will step down as chief marketing officer for ViacomCBS’ Entertainment and Youth Group by year’s end.Parkes, who is also executive VP of digital studios, has headed marketing for the channels group that includes MTV, VH1, CMT and Logo for the past five years.
More recently she took on oversight of marketing for Comedy Central, Paramount Network, TV Land, Smithsonian and other networks amid the post-merger restructuring at ViacomCBS.In a note to her staff, Parkes said the decision was influenced in part by changes in her personal life due to the pandemic.
She also credited the “transformational work” done over the past five years to revive the flagging fortunes of MTV, VH1 and others. “We.
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