worn by Rosie on Elle’s April cover - a far cry from the aesthetic of her M&S designs. Lingerie models have changed too.
Thanks to the impact of size-inclusive startups like Beija London and ThirdLove, the Victoria’s Secret ideal of a thin, white woman seems hopelessly outdated.
Now, all shapes, sizes, ages and colours are represented in ad campaigns and online imagery - and so we’ve come to expect models who actually look like the consumers they’re targeting.
Rosie has changed too though. She and fiance Jason Statham welcomed son Jack in 2017, and she admits to Elle that “things don’t sit where they did pre-baby” - although the accompanying shoot proves her body is still pretty impeccable by anyone’s standards.
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