Glamour recently published a story with the headline “.” The sentiment was a reflection of what several fashion experts communicated to the journalist who wrote the piece: because so many shoppers are in possession of a newfound social conscience—an increased awareness around sustainability, the circular economy, and fair labor—the stigma that surrounded buying something used has been replaced with a giddy sense of pride.
Adding to the shift is also a borderline obsessive desire fashion lovers have for pieces that look and feel authentic, unique, referential and—depending on your level of commitment—as if they're a bit of a punchline.
For example, is rampant and it's fun and ridiculous and why would you try to “get the look” from cheap stores who deal largely in disposable fashion (literally—, 1 in 2 people throw clothes they no longer want straight into the garbage) when you could scour Depop, Poshmark, or your local thrift store for the real deal?
Aesthetics aside, buying used items to fill a trend-shaped hole in your closet also displaces the need for new clothing production and the use of virgin resources and diverts items from landfills.
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