Fremantle’s Spending Splurge Will Shoot Past $270M, Just Don’t Say It’s Fattening Up For A Sale
deadline.comThere was a time when Fremantle was shorthand for the American Idol company. ABC’s iconic entertainment brand was undoubtedly a coveted calling card, but it also served to constrain perceptions of a company that harbored a grander vision.
Peter Bose, the preeminent Danish drama producer behind shows including Wallander, knows this better than most. He recalls a conversation he had with CAA in 2013 after telling his agent he wanted to sell his company, Miso Films, to Fremantle. “Fremantle?
Who is Fremantle within scripted?” came the reply. “We couldn’t actually argue, you know,” Bose remembers. A decade on, the acquisition of Miso was a brick in the foundations of Fremantle delivering more than 100 dramas last year.
Fremantle is now firmly established in the scripted game. It was the company that transformed Sir Kenneth Branagh into Boris Johnson for This England.
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