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Facebook’s New App Wants Sports Fans Looking at Their Mobile Phones

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variety.com

By Scott Soshnick Facebook has created an app that’s designed to lure the eyeballs of sports fans from their televisions to their mobile devices.

The app, dubbed Venue, comes as fans increasingly watch games while holding a mobile device, or second screen, where they engage on platforms devoted to things like social media and sports betting.

It’s designed to be a place where viewers can interact with well-known personalities such as journalists or athletes. Venue, which is available on iOS and Android in the U.S., will debut during Nascar’s May 31 Supermarket Heroes 500.

Here’s how it works: The commentators will host a so-called venue for each event, where they’ll provide commentary, pose questions or polls and participate in chats tied

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