they ‘hibernated’ it. Next said that it would ‘hibernate’ spring 2020 items in warehouses until spring 2021 at the cost of £50 million.
Marks & Spencer, Primark and scores of smaller brands also hibernated stock – a step that kept them from having to offer deep discounts or write off piles of seasonal merchandise.Now all of the swimwear and summery styles that have spent the past year in warehouses are starting to wake up.
Not that you can always tell 2020’s merchandise from 2021’s. That’s partly due to the nature of the pieces held back. “Most businesses that hibernated stock put aside things they knew they could sell again,” says Flora Davidson, co-founder of SupplyCompass, a network for fashion manufacturing and supply chain managers..
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