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Disney Innovates in Indonesia, Launching Hotstar Variant of Streaming Platform

Indonesia Entertainment president country innovations
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variety.com
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Patrick Frater Asia Bureau ChiefIn the entertainment business, the hugely populous Indonesia has been a country eternally on the cusp of something bigger.

But tech businesses also know the South East Asian nation as a place of innovation and consumer experimentation.The challenges are well-known: the country is Muslim-majority, but also multi-ethnic; Indonesia’s tropical archipelago geography is a stretch for any corporation; and only a sliver of its 250 million population have yet got into the habit of recurring subscription payments for dematerialized goods and services.Innovation and scale come together this weekend, when Indonesia is the venue of what is arguably Disney’s most ambitious rollout of its Disney Plus direct-to-consumer.

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