The big coat shopping shift: why the September frenzy is a thing of the past

telegraph.co.uk:

INTERIOR ECHOES Eco Interiore #brunellocucinelli #cucinelliA post shared by Brunello Cucinelli (@brunellocucinelli_brand) on Jul 27, 2020 at 7:52am PDTAs we move towards shopping online we are also discovering global brands, some of which are based in the southern hemisphere where winter lasts from June to August.

Equally, the popularity of pre-loved clothes is rising, making it impossible to time your 'perfect purchase'.  “It used to be that you would have to buy a coat in September because that’s when they came into store, blink and you miss it, but nowadays you can find a great trench in just about every collection, no matter the season, while even spring/summer runways will feature a coat thrown over a dress,” says Mair. “I think the.