Todd Spangler NY Digital EditorBefore he co-founded Netflix, Reed Hastings ran a debugging-tool company, Pure Software. And he’s convinced the morass of red tape he put in place at Pure led to the company’s eventual irrelevance and sale to a rival.With Netflix, Hastings has focused on building a culture of employee empowerment — which he documents in a new business book, “No Rules Rules: Netflix and the Culture of Reinvention,” co-authored by business professor Erin Meyer. (Read our five key takeaways from the book.)“The key is embracing managing on the edge of chaos,” Hastings says. “That’s the message of the book.” It’s hard to find fault with that approach: Netflix had 193 million streaming customers as of the end of June, nearly.
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