China: ‘Guardians Of The Galaxy Vol. 3’ Secures Day-And-Date Release

deadline.com:

In another sign of the return to China for Marvel after a long drought, Disney/Marvel’s Guardians of the Galaxy Vol. 3 has been set for a day-and-date release on May 5.

The James Gunn-directed finale in the series is due to hit North American cinemas that same day while international rollout will begin on May 3. (Check out the new China poster below.) This marks the third Marvel title to secure a theatrical release in China following a three-and-a-half year period during which no movies featuring a Marvel character gained entry to the world’s second largest box office market.

Last month, Disney/Marvel’s Black Panther: Wakanda Forever and Ant-Man and The Wasp: Quantumania became the first titles in since Sony/Marvel’s Spider-Man: Far From Home in June 2019, and Disney/Marvel’s Avengers: Endgame in April that same year.

Neither Wakanda Forever ($15.6M) nor Quantumania ($39M through last Sunday) spun Chinese turnstiles off their axes in February — the former having already been in release elsewhere since November 2022 and the latter dinged by poor early reviews, a Chinese New Year hangover and bearing the burden of being the first fresh Marvel movie aiming to get audiences back in the habit.