Zoom work conference, I am on a video call of a somewhat different nature, wishing we’d installed a lock on our bedroom door. “Don’t forget to draw the curtains,” laughs Eloise Rusted, owner and chief bra-fitter of mini lingerie chain The Pantry Underwear, as I get ready to take off my top.
The customer before me – a 74-year-old lady – had only clocked partway through her appointment that her neighbours could potentially see her, partially-clothed, chatting to someone on camera.
Now there’s something to send the gossip mill into overdrive.Like many bricks-and-mortar business owners, Rusted had to choose between shuttering altogether or pivoting to online-only when lockdown began.
Read more on telegraph.co.uk
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