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Beijing Orders Its Cinemas to Half Capacity for Chinese New Year, the Most Lucrative Week of the Year

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variety.com

Rebecca Davis editorAuthorities on Thursday ordered Beijing cinemas to cut their max capacity to just 50% over the upcoming Chinese New Year holiday to combat the spread of COVID-19, Chinese reports said, slashing prospective returns in what is typically, far and away, their most profitable week of the year.Cinemas in China’s capital received urgent word from the Beijing Film Bureau late Thursday evening local time that the capacity changes must be imposed during the public holiday running from Feb.

11 to Feb. 17, according to the Beijing Commercial Daily News and the Financial Associated Press, the local investment-oriented news outlet.

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