Chinese New Year Box Office Hits $1.2B, Sets Record High Over Holiday Period
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deadline.comOn Wednesday, Chinese New Year box office achieved yet another new milestone with grosses for the holiday period growing to an estimated RMB 7.78B ($1.2B).
This beats the previous all-time high set during the comparable 2019 holiday (RMB 5.9B). China often outdoes itself, but the fact that 2021’s Lunar New Year frame came with Covid capacity restrictions makes the performance even more staggering.
Factors working in the session’s favor included a diverse slate of seven new local titles (including two powerhouses at the top), as well as increased ticket prices in some areas, additional screens versus 2019 and a reduction in travel which made moviegoing the first-choice activity for people who were not journeying to see family as would
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