New Year China film classical Celebrity and New Year China

‘Tom and Jerry’ Set As First Foreign Film to Hit China Post-Chinese New Year

Reading now: 219
variety.com

Rebecca Davis editorWarner Brothers’ live action-animation hybrid film “Tom and Jerry” has quietly locked in a Feb. 26 release date in China, which will make it the first foreign film to hit theaters in the wake of the Chinese New Year.The lunar new year public holiday, which this year ran from Feb.

11 to 17, is typically the most lucrative movie-going week of the year, and thus one of the most competitive. Authorities impose an unofficial blackout on imported films during the period as a protectionist measure to ensure strong sales for local content.Most years, the major Chinese New Year tentpoles hold sway over the box office for weeks after their holiday debut, meaning that other strong local titles tend to hold off on premiering until.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA