Love, Don't Be Shy is a fragrance whose reputation precedes it. It's rumoured to be the reason so many celebrities believe Rihanna is the most incredible smell on the planet. It's even thought to be the scent behind Jim Parsons iconic 2015 comment on The Ellen Show, where he told the audience "Rihanna smells so good...she has a scent." Rihanna has never confirmed it herself, but back in 2016, her friend posted a now-deleted video sharing she wears 'Love by Kilian'.