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‘Bad Boys: Ride Or Die’s Jerry Bruckheimer On Future Fifth Film, ‘Top Gun 3’ & Reviving Box Office: “The Audience Is There”

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Before Marvel movies would fill slots on a schedule, Jerry Bruckheimer productions did, and still do. Similar to 2003 when the blockbuster producer had Pirates of the Caribbean: The Curse of the Black Pearl, Bad Boys II, Veronica Guerin and Kangaroo Jack on the calendar, Bruckheimer counts a four feature-spree this spring and summer with Lionsgate’s The Ministry of Ungentlemanly Warfare, his highest test movie ever in Disney’s Young Woman and the Sea, Netflix’s upcoming July event title Beverly Hills Cop: Axel F and this last weekend’s Bad Boys: Ride or Die which revived a dull summer movie season with a $105M global opening, beating expectations and pulling in a diverse audience that was 70% combined for Black and Latino/Hispanic moviegoers.

Through yesterday, Bad Boys: Ride or Die stands at $120M global. Bad Boys: Ride or Die reps the 28th No. 1 opening for the $14.06 billion grossing, Oscar nominated producer.

Here’s our chat with Bruckheimer: What does the success, and the overindexing of Bad Boys: Ride or Die say to you?If you make something the audience wants to see, they’re going to go see it.

It’s that simple. If it works for them, they’ll line up. I wish we all knew what that was. We all have hits every time — (and then) we don’t. But you do have hits.The audience is a lot smarter than we are. But you have a great track record when it comes to being smart about the audience.Well, I don’t know what the audience wants, I just make what I like.

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