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AMC Theatres CEO Defends Sightline Pricing Changes & Will Watch Customer Reaction “Very Closely”

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When it was announced that AMC Theatres was going to adopt a new ticketing structure, dubbed Sightline, reactions were largely negative. (I might have ranted a bit myself.) Basically, the plan feels like a new way for AMC Theatres to punish its frequent customers by raising the prices on the “best” seats while offering a discount on what are clearly terrible seats that probably shouldn’t exist in the first place.

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