AMC-Branded Popcorn To Debut At Walmart Oscar Weekend; CEO Touts “Authentic Taste Of Real Movie Theatre Popcorn At Home”
deadline.comAMC Entertainment will debut its new retail popcorn line at hundreds of Walmart locations on March 11 – Academy Awards weekend, the company announced this morning.
CEO Adam Aron’s latest push to diversify the giant movie chain, from a gold mine to an AMC-branded credit card, will include three flavors of both microwave and ready-to-eat popcorn (Lightly Salted, Classic Butter, Extra Butter) called Perfectly Popcorn.
The news comes as the company is set to report its latest financials after the bell today. The microwave version is expected to retail for $4.98 for a six-pack; the ready-to-eat bags at $3.98 each.
The snacks will expand to more than 2,600 Walmart stores and walmart.com in the weeks following and AMC anticipates even broader distribution channels later this spring.
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