Alison Hammond issues apology for accidental swearing on ITV's This Morning
dailystar.co.ukAlison Hammond was forced to issue an apology after she accidentally let a swear word slip whilst presenting This Morning.Alison, who has presented the show since 2003, was hosting ITV’s early morning show with co-host Dermot O’Leary when the slip-up occurred, resulting in a red-faced Hammond.The pair were talking together during a segment about car boot sales when Dermot offered up his thoughts on the matter.O’Leary said: “People arrive at, sort of, 10 or 11 o’clock.
Is that too late then?”The on-air expert told him that “what people need to do” is “find out what time the public arrives”.They said that the “early bird ticket” was from “about six o’clock,” which means that people should aim to “get in there earlier”.A gobsmacked Alison Hammond couldn’t believe what she had just heard and gasped: “In the morning?" After her comment, she uttered a swear word but quickly caught herself: “Sorry if I swore, I do apologise!”A confused Dermot asked her what she said, to which Alison replied: “Well I’m not going to say it again!
I am sorry, I am sorry, I do apologise.”The expert then confirmed that they meant five in the morning as people “don’t want to be there at night”.Alison is no stranger to the occasional on-air blunder as she recently admitted that she thought she had “killed” one of her co-stars.In a famous clip of the presenter, Alison can be seen presenting the weather forecast.
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