Variety’s Entertainment and Technology Summit, entertainment executives, leaders and public figures spoke about the new wave of media content and bouncing back after the pandemic — either continuing to stick with what was working before, or latching on to new ideas that seems to pick up traction over the last year.In a keynote conversation, Netflix’s chief marketing officer Bozoma Saint John explained the process of constantly rebranding, which can help consumers develop personal, emotion-driven relationships to the products they engage with. “When I was a kid, I moved around quite a bit.
And every time you show up on the playground at recess, you had to reintroduce yourself. I look back at that time and realize that I kept rebranding..
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