Why Champagne’s sparkling year surprised everyone
telegraph.co.ukThe Finest Bubble, explains: ‘One thing we are seeing is an extraordinary uplift in [people’s] generosity towards each other in terms of gifting.
Perhaps lockdown also changed how some people look at Champagne: it’s not just for weddings but more casual drinking.’Last year, Champagne shipments around the world reached 322 million bottles, the highest figure since 2008.
This caught a lot of people by surprise, including the Champenois. That’s because 2020, by contrast, was not a big Champagne-drinking year.
Thanks to the shutdown of bars, events and restaurants, and perhaps also a reluctance in those early, panicky days of the pandemic to buy a drink associated with celebration, Champagne shipments in 2020 were, at 245 million bottles, the lowest in more than 20 years.But here’s a thing.
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