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Virtual supermodels dig their heels into the fashion industry

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telegraph.co.uk

Miquela Sousa has worked alongside supermodel Bella Hadid, fronted campaigns for Prada and Burberry, released her hit single at Lollapalooza festival and gained an army of almost 3m fans on Instagram.But Sousa is no ordinary social media star.

In fact, the freckled Brazilian-American model, who often poses alongside celebrities such as rapper Diplo and singer Samantha Urbani, is not even human. “The first time I saw Lil Miquela was when I came across a photo of her on the Explore page on Instagram,” says Sinead Bovell, a New York City-based model.

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