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ViacomCBS to Shutter Niche Streaming Services to Focus on Paramount Plus

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variety.com

Elaine Low Senior TV WriterAmid some skepticism from Wall Street, ViacomCBS executives spent most of the company’s third-quarter earnings call hawking its streaming capabilities and selling the investment community on Pluto TV, the rebranded Paramount Plus and its broader direct-to-consumer strategy.The company, which is coming up on its first-year anniversary of the merger between Viacom and CBS, also announced the sunsetting of its smaller streaming services, such as MTV Hits.

While the company would not confirm which of its other smaller subscription DTC platforms would get the axe, it’s likely safe to assume that NickHits, Comedy Central Now and Noggin are being eyed for absorption into Paramount Plus.

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