British broadcaster Channel 4 has unveiled plans to launch a £30M ($40M) Global Format Fund to secure a bigger cut of international content sales as it bids to generate 40% of its revenue from non-TV advertising sources.The Format Fund, detailed today as part of Channel 4’s so-called Future4 strategy, will involve the broadcaster investing early in the development of non-scripted shows with international potential.
Think Gogglebox or Come Dine With Me, which started life in the UK on Channel 4 and have gone on to have success on the world stage.Channel 4 will partner with producers at an early stage and back ideas with guaranteed minimum series runs and recommissioning triggers upfront.
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