Girard-Perregaux, chief product and marketing officer Clémence Dubois has seen a host of watches come to market, but there are few that she feels as passionate about as the new Free Bridge.With a history stretching back 230 years, Dubois says that there is an overwhelming sense of responsibility within the company to align the brand’s story with the contemporary product range. “That is our main aim,” she says. “To pass on the stories from the past, but to do it with a freshness that you don’t always encounter in the watch industry.
We want to respect our founders but, at the same time, we have to deliver the message in a way that works for today.”And that was the starting point for the most recent chapter in the story of the Bridges.
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