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Tencent Music Group Takes Minority Stake In Wave; LA Company That Creates Popstar Avatars

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deadline.com

Jill Goldsmith Co-Business EditorTencent Music Entertainment Group acquired an undisclosed minority stake in LA-based Wave and the two have inked a strategic partnership to catapult the interactive virtual entertainment company into China.The agreement calls for TME, China’s leading online music platform, to air Wave experiences on all its platforms, including QQ Music, Kugou Music, Kuwo Music and WeSing, the companies announced Thursday.The partners will develop virtual concert content for TME Live, a performance brand launched in March that integrates offline and online events.

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