When will the much-discussed "Streaming Wars" in the entertainment industry turn into the "Streaming Profit Wars"? "The tide in media has shifted with nearly every traditional company joining the streaming fray," Wells Fargo analyst Steven Cahall wrote in a Friday report with the title "Deep Dive Into Streaming Margins: The Struggle Is Real." "While the equity market tends to prefer direct-to-consumer (DTC)/streaming to all things linear, we also think investors are increasingly looking to differentiate amongst services in valuations," he said. "The reasoning is sound: not all DTC is created equally." Cahall went on to analyze and predict the financial performance of entertainment giants and their streaming services, along with music.
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