Brian Steinberg Senior TV EditorIn an era of streaming giants, the media outlet behind “Billions,” “Homeland” and “Good Lord Bird” is trying to stand apart from the pack by celebrating its smaller size.A campaign that started during the Emmys makes the point that Showtime — available via pay cable and streaming video — has little intention of churning out dozens of projects every year.
Instead, it focuses on crafting distinctive series and burnishes the creative forces behind them.“Our model is designed to favor quality over tonnage,” says Michael Engleman, Showtime’s chief marketing officer, in an interview.
Read more on variety.com