Brian Steinberg Senior TV EditorThe newest ad from Procter & Gamble doesn’t feature any of its famous products, like Tide, Pampers or Crest.
The only thing the company is really trying to sell is a good feeling at the end of a bad year.A new commercial from the consumer-products giant now available online and set to debut Saturday during broadcast of the Global Citizen Prize on NBC in the U.S.
and CTV in Canada, features close-up shots of babies and the emotions they display.“2020 was an unimaginable year,” says Marc Pritchard, P&G’s chief brand officer, in an interview (above, pictured). “More than ever, businesses have really stepped up and consumers that we serve are expecting more of it.” The commercial, crafted by Dentsu’s.
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