EXCLUSIVE: Riot Games — the developer and publisher behind League of Legends — has named former Hulu and Netflix exec Ryan Crosby to head marketing and consumer products at its new entertainment division.He’ll develop and produce entertainment extensions based on Riot’s global IP, reporting to Shauna Spenley, president of global entertainment.
Riot tapped Spenley, former Netflix marketing and publicity VP, in December to run the division.Crosby, a 20-year industry vet, has worked in advertising and marketing at Activision, Hulu, Microsoft and Netflix, most recently as VP of content marketing at Hulu across the company’s brand, original and licensed content, Live TV, consumer insights and internal creative studio.
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