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Rick and Morty’s Bizarre Adventures Keep Bringing Them to Madison Avenue

Madison Avenue Brian Steinberg-Senior Entertainment show president travelers and

20.11.2020 - 21:28

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variety.com

variety.com:

Brian Steinberg Senior TV EditorBig advertisers have created an army of animated product ambassadors over the decades to help sell web services, insurance and suntan lotion.

Toucan Sam, Tony the Tiger and Mr. Clean were always good soldiers who could be counted upon to tout the virtues of breakfast cereal or cleaning fluid in 30 seconds or less.Two new brand operatives, however, act more like employees gone rogue.Rick and Morty, an oddball grandfather-and-grandson team from the Adult Swim series of the same name, have quickly become a go-to duo to boost advertising heavies like Wendy’s, Wrangler, and even staid consumer-products giant Kellogg Co.

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