Brian Steinberg Senior TV EditorAs millions of people tune in to the Tokyo Olympics later this year, one of the world’s biggest advertisers hopes to give them something during the commercial breaks that is as inspiring as anything they might see around the swimming pool or on the gymnastics pavilion.Procter & Gamble, which has become a regular participant in Olympics advertising over the last decade, will serve up two short films that give viewers a different take of the athletes competing this year.
In one, mothers of various nationalities instill lessons in young children that eventually help them when they get to the Olympics to compete.
Read more on variety.com