Peter Bart: Quibi’s Success Would Mean Jeffrey Katzenberg Might Be Right This Time
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deadline.comBy Peter Bart Editor-At-Large An astute and forceful corporate soldier, Jeffrey Katzenberg has participated in three major startups but has the most riding on his next one, Quibi.
So do his backers, whose $1.75 billion investment reflects their confidence in his ability to predict the future. Even if he occasionally gets it wrong.
Katzenberg famously wrote a manifesto to the film industry three decades ago setting forth its mistakes and keys to survival.
Widely circulated and discussed, his 28-page document proved to be wrong-headed in both its analysis and its forecasts. This week, however, Katzenberg, is embarking on a new venture to prove that his precepts can be razor-sharp after all, albeit on an entirely different platform.
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