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Jeffrey Katzenberg on Quibi’s Early Struggles: ‘I Attribute Everything That Has Gone Wrong to Coronavirus. Everything’
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variety.comBy Jordan Moreau When the mobile, short-form content app Quibi launched on April 6, co-founder Jeffrey Katzenberg surely wasn’t expecting it to release in the midst of a worldwide virus outbreak.
In a New York Times interview, Katzenberg blames all of Quibi’s launch struggles on COVID-19. “I attribute everything that has gone wrong to coronavirus.
Everything,” he said. Two weeks after the app launched, Quibi reported it had 2.7 million downloads. The New York Times article, published on Monday, says the app may now have 2.9 million customers, though Quibi would say the actual figure is 3.5 million, and 1.3 million users are active on the app.
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