Peter Bart: In Tough Times, Hollywood & Media Celebs Look To New Revenue Streams
Reading now: 556
deadline.comPeter Bart Editor-At-LargeWith dealmaking on an uptick, record sums are being paid for hot material, while the “asks” for star talent are often met with pushback.
Those, at least, are the reports from the battlefront. The reaction: “There should be some sort of stock market for stars,” observes one British packaging agent.In years past, a star’s price would be tied in part to the foreign presale market.
A Stallone or Schwarzenegger who diligently toured key territories would command healthy advances around the world, resulting in muscular offers from Hollywood distributors.
Tom Cruise, of course, became the champion of this strategy. But box office bumps would still confuse dealmakers along the way.
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
