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Just 8% of Quibi’s Initial Free-Trial Users Have Converted to Paying Customers, Analyst Firm Estimates
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variety.comTodd Spangler NY Digital EditorNot a whole lot of people who sampled Jeffrey Katzenberg’s Quibi premium mobile-streaming app for free are forking over money to pay for it after their gratis trial periods expired, according to new research estimates.
The data adds fuel to questions about whether Quibi will be able to successfully pivot its business model, given that signs indicate it is tracking to fall well short of original customer targets.To date, the Quibi app has about 4.5 million installs since the April 6 launch, according to app-measurement firm Sensor Tower.
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