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The Beauty of ‘Air’: An ’80s Sports-World Drama Exquisitely in Sync With Our Branding Moment
Owen Gleiberman Chief Film Critic There are a lot of reasons why “Air,” the sensational new movie starring Matt Damon and directed by Ben Affleck, is being consumed by audiences with eager pleasure. It’s the rare drama for adults these days that people actually want to see in a movie theater (I don’t mean that to sound negative; the film could jump-start a trend). And that’s no random triumph. “Air,” based on the true story of Nike, Michael Jordan and the man who brought them together, is full of juicy inside talk about money and sports and celebrity and what agents and marketing executives actually do. In that way, it has the qualities that defined both “Jerry Maguire” and “Moneyball.” The script is by Alex Convery, who has come out of nowhere (this is his first produced feature). I would personally like to give a high-five to any screenwriter who creates this kind of dialogue — bright and sharp and nimble, with a cutting worldliness, the kind of conversation that’s been an engine of great films for 100 years. People talking! Spewing what’s on their minds, or deftly concealing it, as we hang on every word. “Air” has come along at just the right moment to remind us that terrific actors delivering savory lines of dialogue is the most special effects that a movie needs.
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Box Office: ‘Super Mario Bros. Movie’ Earns Massive $26.5 Million on Thursday, ‘Air’ Picks Up $2.4 Million
Brent Lang Executive Editor It’s-a blockbuster! “The Super Mario Bros. Movie” continued to rack up high scores at the box office as it heads into Easter weekend. The animated movie, a collaboration between Illumination, Nintendo and Universal, shows no signs of slowing down, earning a massive $26.5 million on Thursday. That brings its domestic haul to $58.2 million. At this rate, the mustachioed plumber should end his first five days on the big screen with more than $150 million in stateside winnings. Internationally, the movie has earned $62.5 million, pushing global ticket sales to $120.7 million. The week’s other major new release, Amazon Studios’s “Air,” a footwear tale detailing how Nike convinced Michael Jordan to become its most successful brand ambassador, earned $2.4 million on Thursday. That brings the sneaker story’s domestic total to just under $6 million. The film, which stars Matt Damon, Ben Affleck, Chris Tucker and Viola Davis, is expected to earn $16 million in its first five days in theaters. That’s a mere blip compared to Mario, but a solid result considering the struggles that movies aimed at adults have faced. Affleck directs the film in addition to starring opposite his “Good Will Hunting” buddy Damon. “Air” cost $90 million to make, meaning that Amazon better sell a lot of paper towels to justify that spending.

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